Home > Case > Jiahuimei×Mengniu Marathon: 40,000 sets of full-printed competition uniforms delivered within 72 hours

Gahumi

We are the manufacturing special forces who turn "impossible orders" into "benchmark cases"

42,000

sets

Customized equipment (T-shirts + arm sleeves）

Brand Story

🎯Core Challenges

Mengniu 2024 National Marathon requires 30 cities to simultaneously launch 42,000 sets of customized equipment (T-shirts + arm sleeves), facing:

🔻High cost:

unit price ≤38 yuan to achieve 240g combed cotton + 8-color full-print (25% lower than the market price)

🔻Delivery limit:

200-2000 pieces shipped daily, orders must arrive within 72 hours

🔻Zero-tolerance quality:

full-print alignment error <0.5mm, defective rate <0.3%

Strength:

Three core advantages break the deadlock

1️⃣ Flexible supply chain crushes industry standards

✅ Linking 3 self-owned factories, with a daily peak capacity of 18,000 pieces

✅ Original "dynamic cutting bed positioning technology", with a printing alignment pass rate of 99.8%

✅ Intelligent pre-production system reserves 60,000 pieces of blank clothing, covering ±30% order fluctuation

2️⃣ Technology drives cost revolution

✅Active direct injection replaces traditional process, saving 3.2 yuan per piece and reducing total cost by another 3.7%

✅ Intelligent patterning increases fabric utilization to 95%, saving 15 tons of grey cloth

3️⃣ Digital delivery team

✅RFID full-link tracking, abnormal response <15 minutes

✅20 risk plans such as heavy rain/explosion, punctuality rate 99.6%

✅ 10-person exclusive customer service team, 24-hour emergency order channel

Results Benchmark

🔻72-hour delivery legend:

42,000 units in 30 cities arrived 100% on time, Chongqing station temporarily added 800 units for rapid response

🔻Cost and quality double kill:

saving 58,000 yuan, zero customer complaints in 30 cities

🔻Industry reputation fission:

Taking advantage of the opportunity, 7 dairy companies received additional orders of over 120,000 pieces

Why choose us?

✔️ Own 20,000㎡ intelligent manufacturing base: daily production capacity of 150,000 pieces, 72-hour mass production

✔️Event rush order expert: 100% delivery success rate for 47 large-scale events in the past three years

✔️More than just production: use the supply chain to reversely optimize operations and predict customers' unspoken needs

Mengniu's evaluation:

"Jiahuimei has redefined the industry standard - while reducing costs to the extreme, its delivery flexibility and quality far exceeded expectations."

The Solution

Fast Response Throughout the Design Process: Equipped with a professional team of designers, customers can communicate their requirements through online meetings and emails. Designers will create exclusive designs based on corporate culture, event themes, etc. The delivery time of the first draft is controlled within 24 hours, and responses to revisions are prompt. Design Security Assurance.

Rich Fabric Library: Build a fabric display area to synchronously showcase a variety of fabrics such as all - cotton, polyester - cotton, modal, and bamboo fiber both online and offline. Each fabric is meticulously labeled with parameters including composition, weight per square meter, hand feel, breathability, and sweat - absorption. Fabric swatches are provided for customers to touch, feel, and test.

Diverse Printing Techniques: Offer printing techniques such as screen printing, direct - to - garment (DTG) printing, and heat transfer printing.
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.

Full - process Quality Inspection: Set up multiple quality inspection checkpoints in links such as fabric warehousing, cutting, printing, sewing, and finished - product inspection. Before fabric warehousing, test indicators such as color fastness and shrinkage rate. During the production process, inspection personnel conduct random spot checks at any time to promptly identify and solve problems. When inspecting finished products, strictly check according to the AQL sampling standard to ensure that the defective rate is controlled within 1%.

42,000 units in 30 cities arrived 100% on time, Chongqing station temporarily added 800 units for rapid response

saving 58,000 yuan, zero customer complaints in 30 cities

Taking advantage of the opportunity, 7 dairy companies received additional orders of over 120,000 pieces

Comment from Chief Supply Chain Officer

"Gahumi has redefined agility in manufacturing. Facing the unprecedented challenge of delivering 42,000 customized kits across 30 cities within 72 hours, Gahumi flexible supply chain proved its mettle.

Comment from Chief Supply Chain Officer

"Technology was the cornerstone of this triumph. By replacing traditional printing with active inkjet technology, we reduced costs by ¥3.2 per unit while maintaining vibrant 8-color prints. This project underscores how investing in R&D transforms constraints into competitive advantages.

Comment from Chief Customer Officer

"Customer trust is earned through relentless execution. Despite last-minute additions like the 800-unit emergency order in Chongqing, Gahumi digital delivery team delivered 100% on-time fulfillment with zero complaints.

Witness to the Extreme Delivery Strength

Three core advantages break the deadlock

Mengniu's evaluation:

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